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Design Services

Since 1995, Chadwick Design has been involved in graphic design endeavors in the Raleigh area ranging from advertising to user interface and Web design.

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Featured Portfolio

A broad variety of creative design projects for Raleigh and RTP businesses such as Eaton, IBM, Ascom and the American Red Cross.

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Are you interested in learning how our freelance graphic or web design solutions can help you serve your customers better AND save money?

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Design Journal

Eaton / Golf Pride Grips:
Golfsmith Ads

Golf Pride Grips, a division of Eaton Corporation, enlisted Chadwick Design to create this series of four product ads that debuted in Golfsmith catalogs early this year. Our primary goal was to make each advertisement unique, fresh and engaging while maintaining brand integrity and a sense of continuity across the series.

» MORE: Golfsmith Ads | Golf Pride Grips Web Site

Komen Race for the Cure

Susan G. Komen Race for the Cure

Cancer has affected the lives of nearly everyone we know. Although great strides in research and treatment have been made, there is still no cure. Susan G. Komen fought valliantly to change that and her memorial foundation continues that fight today. The nonprofit Susan G. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists, working together to save lives, empower people, ensure quality care for all and energize science to find the cures. Tony and I were proud to participate in this year's Susan G. Komen Race for the Cure event — a celebration for those that survived and a commemoration in honor of our loved ones that succumbed.

» MORE: Susan G. Komen for the Cure

Scents By Sara: Logo Design

Entrepreneur Jackie Smith first formulated her natural soaps and bath products for her daughter Sara whose sensitive skin would not tolerate most of the commonly available hygiene products. In the course of her research, Jackie realized both the growing demand for "green" products and an opportunity. She decided to launch her own company and Scents By Sara was born.

Drawing inspiration from the great feminine brand marks of Wella and Olay, Chadwick Design crafted the clean lines of this logo for Scents By Sara. Designed to appeal to women, this mark uses a female profile to imply the gentleness of the products and green hues and the shape of a leaf to hint at the natural ingredients. Sans serif fonts also give this brand mark a modern, sophisticated feel.

» MORE: Closer Look: Scents By Sara Logo Design

American Red Cross Aquatics CD-Rom

Designed to save aquatic facility managers time and money, the Marketing CD-ROM for Aquatic Professionals includes promotional tools that support the American Red Cross Swimming and Water Safety program. Chadwick Design was honored to be approached by the creative team of ARC and chosen to produce this CD under budget and just in time for summer.

Although traditionally laid out in Director, the twist this year we proposed was a switch to an Adobe Flash authoring environment which would give the flexibility of internet deployment at a future time. In addition, many of the pixel-based graphics used in past were replaced with efficient vector art. The interesting part is that even with the conceptual decisions off the table, there's something about a designer's busy mind that continually seeks efficiency and improvement — and has fun doing it!

The Marketing CD-ROM for Aquatics Professionals will be available from Red Cross chapters later this year.

» MORE: Limited Project Demo | American Red Cross

St. Baldrick's Foundation

St. Baldrick's Foundation presents a perfect opportunity to have some fun and raise money to conquer childhood cancer. Like good design, St. Baldrick's began with an idea and has exploded into one of the world's largest volunteer-driven fundraising program for childhood cancers. In thirteen years, events have taken place in cities spanning the US and in dozens of countries worldwide. The St. Baldrick's Foundation funds more childhood cancer research grants than any organization except the U.S. government. My hat (and hair) are off to the St. Baldrick's Foundation for this opportunity to contribute to the ongoing fight to end cancer and help families affected by it.

» MORE: St. Baldrick's: Make a Donation | Check out my new look

Why Hire A Freelance Graphic Designer?

Businesses hire freelance graphic designers for many reasons. Hiring a permanent employee is an expensive, time consuming process fraught with tax and insurance hassles. Freelance graphic designers or Web designers are typically contracted on a per project basis without the aforementioned headaches or the continuous overhead of a full-time staffer.

Some businesses avoid the expense of funding an in-house marketing department altogether by utilizing freelance web designers/flash specialists, layout artists, photo retouchers and writers. Companies may have tight deadlines or temporary surges in business that can not be adequately served by current personnel. Freelance graphic and Web designers are expected to burn the midnight oil and rapidly turn around creative projects under tight deadlines. Often using their own facilities and equipment with little or no supervision, these creative professionals alternately collaborate with full-time staff to meet business objectives.

» MORE: Get more info or request a project estimate

2013 : Kiss It Goodbye

It's that time of the year when we spend time with our loved ones, marvel at how quickly another year has flown past and mentally prepare for the challenges of 2013. It's also an appropriate time to reflect on the business of design and the clients and organizations that enabled us to ply our passion in 2013.

Our thanks to Eaton/Golf Pride Grips, Fisk Marine Insurance, Scents By Sara, the Raleigh chapters of AIGA, the professional association for graphic design, and AMA, the American Marketing Association. We appreciate the hard work and enrichment these organizations have poured into our profession this past year and look forward to their efforts in 2013.

2013 was a great year for exciting and challenging design projects. Chadwick Design would like to express our gratitude to our clients. From Web and interactive design to logo designs, business cards, brochures and tradeshow artwork, we've loved the challenges in each one and want to say thanks. We appreciate your trust in us and look forward to future collaborations.

To visitors, associates and fellow artists, we wish you a happy and prosperous 2014!